Thursday, November 5, 2009

make money with pay per click adwords

It's time to talk about how to make money with pay per click. Just about anyone with an online business has probably considered using pay per click (PPC) advertising to promote their brand, product, or internet marketing. The way pay per click works is you pay someone, usually a major search engine a fixed amount every click. In the case of google, it's more like an auction every time someone searches where based on your max click googl makes a decision who's worth the most, and what price they should pay to match each ranking. However, the concept is the same. People search for something, and then in the "paid results" your ad is shown. Everytime you get clicked on, you pay a fixed amount. In addition, you can also be on content networks. This means that when other people visit a webmasters site who displays ads, your ad appears, and you will pay a fixed price everytime they use their mouse to view the sponsored ads. So the advertisers pay per click, the publishers receive per click, and google is the middleman and receives some cash every click as well.

So another way to make money with investment is by spending money with pay per click. This is not to be confused with publishing other people's pay per click and making money with adsense. If you really want to make money online, you are going to have to pick a method you understand and stick with it. If pay per click is your method, then listen up.

There have been numerous people talk about "click flipping", this is where you pay for one keyword, and when people visit your site, they may view some ads. You are hoping that you spend X and receive Y and that Y is greater than X. However, I cannot advize this method of making money as it is isky, and even if it works you will have nothing to show for it. Another way is to take someone to a page and collect their emails by bringing them to an opt-in page or a "splash page". Then you will collec t their email and build a list. You will be able to use that list in the future to send emails as they have signed up to receive your newsletter. You would set it up on an autoresponder so you dont have to do any work sending it out. You can make money from affiliate offers this way if you wish. However, I prefer advancing this method further. Once you have established this site, you want to allow people the chance to pay for ads. So if you bring them to the page, you will contact several competitors in your site. You will have a section of your site that says sponsored ads, and you give them a monthly price for them to pay you, rather than using PPC yourrself. Now eventually you will get several of these people to sign up based on your traffic. You will then receive monthly income. If you only spend your advertisers money to get more views, you essentially will be getting your PPC for free. However, it can be costly to start, and ideally you want to make your site have a lot of page rank and authority built up in the search engines so people will be willing to pay.

So the quickest steps that you can take to make money with PPC are.
1) Sign up for an affiliate program
2) Use the affiliate program resources to create an autoresponder campaign.
3) Set up the "splash page or Landing page with an opt-in
4) Post several messages in several forums with your link to your page in the resource box. You will do forum marketing, you might offer something free for getting people to sign up, whatever)
5) Set up PPC.
6) Set up "advertise here"
7) put up "sponsored links"
8)reduce PPC to the income from sponsored links
9)Continue to add sponsored links to increase budget, while also building your list and making money from your affiliate ads.

If you follow this guide, I believe that you will make money with pay per click. However, having a relevent page, a relevent ad, and a fast server will help the "quality score" which will in turn allow you to get clicks without having to bid as much. You can find smaller networks that are under used and pay less per click, and just find as many keywords that are under appreciated and bid the minimum on those. Then you want to test which keywords convert, and which dont, and continue to make adjustments and earn more and more money with pay per click adwords.

You can also focus more on just how to make money with adwords PPC, rather then focusing on making money with pay per click, and just using adwords as one simple example.

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